Use 'Social Thinking' To Boost Sales
Way back in the 18th century, French writer Voltaire said, “Thinking is the greatest torture in the world for most people.”
He’s right. If you’ve ever stood in front of a mirror and wondered about how you look, you’ll know it’s true.
“Does my bum look big in this?”
It’s hard to make a decision when you’re not sure of the answer. That’s why we pay so much attention to what our friends tell us or what our partners say when they see us in the outfit.
When we aren’t sure of our own thoughts we like to know what others think before making our decision.
We want social proof.
‘Social proof’ is the way in which, when we don’t have enough information to make a decision, we wait and base our action / inaction on the choices of others.
It eases the pain of thinking.
Social proof works.
All those queues outside nightclubs and restaurants aren’t there by accident.
They are there so the place looks popular and it make passers-by to want to come in, too. It attracts more people to the nightclub and generates more money.
We use other people’s opinions to support or justify our choices.
What does that mean for you?
It means that the more positive social proof that you can show, the better you’re going to look, and the safer people will feel in becoming your client.
Take a look at these statistics.
- 85% of consumers say that they read online reviews for local businesses
- 70% of Americans say they look at reviews before taking the next step to conversion.
- 92% of consumers around the world trust word-of-mouth and recommendations from friends and family rather than advertising,
If you haven’t rounded up some social proof you could be losing money.
When a potential client lands on your website, how will they decide to spend their money with you? Even if your site answers all their questions, the chances are their finger will still be hovering over the mouse button…
It probably won’t click that button without having an opinion from someone else.
Social proof – it has been proven to be even more persuasive than a money saving.
Where on your site do you have evidence that will convince visitors to click that button? It’s in your testimonials, reviews and even comments from social media. They are the third party opinions which provide evidence that you are trustworthy, your products are great and you are an expert at what you do.
Are you currently validated by social proof?
Social thinking is powerful. It can sway people to you or away from you. You can’t tell people how good you are and expect a positive result, but your current customers can and that’s what will bring you more clients and new sales.
If you’d love to discover a powerful 30 day business turnaround and marketing plan that takes full advantage of social proof, click here now.