How to Make $600 - $1,200+ in Sales “Per Day” from Facebook Advertising
Entrepreneurs are synonymous with pulling the trigger on ideas before the required research has been done to ensure their success. Now, although at times this leads to major industry breakthroughs and multi-million dollar profits, these are generally the exceptions to the rule itself. Facebook marketing is no different.
We’re now faced with a social media behemoth that has the potential to yield returns of 200-2000 plus percent. However, this doesn’t come through haphazard advert testing. One of the quickest ways to get started and to get cash flow flowing is to offer a product / service for sale via Facebook adverts at around the $100 price point to generate $600 – $1,000 plus in sales per day.
There is an art to this however, and after years of testing and measuring various results and campaigns, today I’m going to take you behind the scenes and reveal my own results; what to and what not to do. Let’s kick it off with point one.
1. Before You Pull the Trigger, Load the Gun
The first and most critical step required is to do the essential research to achieve these types of returns, beginning with finding the core target market that is ready to buy from you right now, and just as importantly, at a later stage. Let’s first talk about the market that is ready for you right now. The propellant in the marketing bullet is your research on your prospective customer.
Without learning about who they are, what they need and what drives them, your marketing will blow up in your face. Entrepreneurs tend to skip this point thinking they’ve got a miracle product to cure all ailments and people will flock to it.
Let’s face it: entrepreneurs are ideas people, not data devotees, but it’s a skill we need to develop.
We must build up a clear customer profile using the latest in online tools and taking a look at what’s working within our industry.
- Age group – In my own testing I’ve discovered that age has everything to do with sales conversions, down to the point that my products achieve a higher conversion rate with females between the ages of 34-38. Specific huh!? You bet. This lesson comes courtesy of testing your adverts to different age groups, i.e. within 5 year segments, to see which ones convert better.
- Buying Motives – Your readers might know that they need your product or service but that doesn’t mean they are going to buy it. It’s important to build the need for what you are offering.
Do you know why people buy what you offer?
It might not be for the reason you think. People buy things for their own reasons, not yours.
Can you make a list of the three top reasons people buy from you?
Hint: It will always, without fail be ‘outcome’ focused. For example, how to lose 7 kilo’s in 7 days, how to become a confident speaker in 60 minutes, or 10 ways to boost profits.
If you can’t make a list of the top three reasons people buy, whatever you do, don’t make assumptions. Go and ask them. Listen to what they say. You want to use the same terminology that they use, otherwise you’ll miss them because you spoke a different language.
It might only take one word for you to get looked past. For example, saying “technology” instead of I.T, as demonstrated in the following case study.
2. The Key to High Converting Landing Pages
The millionaire marketers have a very specific formula. They will create 20-30 landing pages per product / service that they’re marketing to online to generate immediate sales, and personalise each page to various market demographics by using different types of terminology, as mentioned above.
Then, they drive highly targeted traffic to each of those pages using the likes of Facebook adverts as one of the catalysts. Here’s an example of one of my high converting landing pages below. In one version, the headline used the word client instead of customers. Hands down the winning landing page was the one that focused on ‘customers.’
When testing elements of your own landing pages, only test one element at a time so you know which one has the ‘real’ conversion power. I’ve personally found that this is one of the differentiating factors in generating $600 – $1,200 + in sales per day. Don’t be a fool to look past it.
It’s important to understand that when marketing on Facebook you must start small and then, only when you begin making money, expand your marketing campaigns. I.e. focus on one to two key markets, generate sales, and then expand. Focus is crucial.
Take a highly methodical approach to each of your campaigns and landing pages and test, test, test.
3. The Crucial Variables to Test: Why Your Adverts Aren’t Making Sales
Once you’ve identified your core market as well as you possibly can, it’s time to set up some Facebook adverts. And here’s where you get to take it to market and really test if your research was right. Once your ads are up and running, it’s time to break down the results and see which markets are converting to actual sales. Be sure to set up a Facebook conversion pixel to track your sales.
Conversion pixels are pieces of code inserted into a specific page on your website, such as your after-checkout thank you page or any other page on which you want to track the exact number of visits from a particular Facebook advert.
Using a conversion pixel is an essential part of your advertising so you can track back to your Facebook adverts and see exactly how effective they are.
It is one thing to know how many people clicked through to your page; it’s another thing to actually see how many converted into sales or to a specific page. This conversion is crucial for determining the effectiveness of your Facebook adverts.
To set up your conversion pixel I recommend reading Facebook’s in-depth instructions on how to create the conversion pixel for your advertising. The process is not complicated if you follow the steps outlined. This diagram will give you an idea of what to do.
Once this is setup and you have some sales results, we need to break down the data and look at it closely and test the following variables, such as:
- Age group
- Click through rate
Many recommend a minimum click through rate of .8% on your Facebook adverts. However, this premise is flawed, namely because you can still achieve significant conversions at this level as opposed to CTR’s of 1.5% or higher. It’s not about the CTR, it’s about the conversions. As long as you’re generating profits, your campaign is a winner. It’s truly dependent on how much you’re willing to pay for the traffic
Still not making sales and your targeting is spot on?
It’s your landing page. Top marketers will create 30 different landing pages for one product and target the copy to niches within niches to secure their conversion rates.
So, put simply; if you’re getting a good CTR and your page is being clicked on, it’s most likely because your landing page isn’t working. Still, that’s one variable that’s usually pretty quick to fix. As mentioned previously, in changing it, only ever change one element at a time, such as a headline or a picture. Never change both at the same time. You want to isolate the issue that was actually causing a lack of conversions.
4. When Scaling Up Isn’t as Simple As Scaling Up
Once you have a winning advert, it’s natural to throw more money at that particular Facebook campaign, however, scaling up isn’t always as simple as increasing your budget. In copious testing, I’ve discovered that highly successful campaigns are the ones that only spend $50 per day. Increasing this budget doesn’t always increase conversions; in fact it can decrease them.
You see, if your advert is blasted out to a large group in one hit, we must understand that they’re not always in buying mode when they’ve seen it. Hence your adverts can become less effective. For example, they might be viewing your advert at 2am in the morning when they can barely make out their credit card number!
Secondly, it is dependent on how you’ve set-up your campaigns. Have you created a ‘new’ ad set for each campaign?
Facebook have now streamlined the advertising campaign structures into three sections, Campaigns, Ad Sets and Ads. I can’t recommend this highly enough. When you have more than one advert in a campaign, your adverts are competing for attention between each other, which can cause your overall CTR to drop quickly, thereby undermining one of the results from one of your specific campaigns.
* Image courtesy of Facebook
To scale up, then becomes a case of creating various ad sets with one advert in each, but targeting various audiences in each instance. That’s when scaling up suddenly becomes effective and profitable. The next phase becomes about finding new audiences and testing your adverts on those.
5. Price Structuring Is “EVERYTHING!” Direct Marketing to Your Product of $100+
As many online marketers have discovered in recent months, the highest conversions from Facebook advertising come from products or services that offer a low barrier to entry. Now, a $100 product isn’t a low barrier to entry – unless you’re using the Facebook re-targeting option to reach existing customers or database members.
For those that have never seen you before, we must create an opportunity for them to easily engage with you. So, if you’re wanting to promote a product over the $100 price point, don’t offer it at that price, break it down into several payments, with the first payment being under the $10 mark, then a weekly or monthly payment plan to make up the rest of the amount.
Secondly, offer a cancel anytime option (but only if it’s a digital product), not a physical product. Why? This product serves as your initial handshake to a brand or company they’ve never interacted with before. The lowest barrier to entry here is crucial.
6. Wait for The Facebook Conversion Code to Track The Sale
Okay, so what I’m about to share is a pretty big deal I’ve not seen anyone mention about Facebook adverts. Once you’ve got your Facebook conversion code, within the “View Report” area of your advert, you can check how many ‘Checkouts’ that particular advert has made.
Personally, I’ve found that Facebook doesn’t always acknowledge a ‘checkout’ within the first 24 hour period.
So what happens?
People throw their hands up in the air and switch off their adverts that were working!
I’ve done it before. I’ve turned off adverts that were making $150 sales for a measly $5 advertising spend! Crazy right!? Don’t get caught. Be patient. Visit the report a day or two later to see how it’s been tracking.
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Enjoy, and good luck!