The juggernauts that makes up our New Social Media Economy – Facebook, Youtube, Instagram and Periscope aren’t going anywhere soon – the undisputed King of our marketing new world is VIDEO.

Here are a few astonishing stats to digest:

  1. By next year, 74% of internet traffic will be video.
  2. 78% of people watch videos online each week…55% watch videos online everyday
  3. 65% of people watch more than ¾ of a video. 
  4. Periscope users are watching more than 40 years of video a day!
  5. 90% of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions.
  6. 75% executives told Forbes that they watch work-related videos on business websites at least once a week. A whopping 65% of them, then visited the marketer’s website after viewing a video.

What this means is, to survive online you are going to need to be seen online – literally.

Sometimes a marketing medium is so powerful that it is impossible to ignore. I’ve been using video marketing for several years as my number one revenue generating tool. I’ve tested, tried, succeeded – and failed – several times, resulting in an advanced understanding of just how important Video is to a highly effective communications plan.

And with the likes of entrepreneurial game changers, such as Marie Forleo, Mari Smith, Lewis Howes, Gary Vaynerchuk, Tony Robbins and countless other experts and businesses, now’s never been a better time to look up and pay attention.

To show just how passionate I am about the need for you to include Video Marketing in your communication plans for this year, here are 5 Key Questions you might be asking yourself about Video Marketing, and some information you might not realise.

I hope this helps to set you on a path of discovering what a powerful tool video really is.   

1. Why is 2016 the Year of Video Marketing for My Business?

video marketing strategy

Video is by far the most preferred method of content sharing – from the mainstream media to brand-client communications. Video is such a powerful medium that it transcends industry, product or service type, even consumer type.

Even the method with the most extreme marketing power – Email – has partnered up with Video to rule with even more authority.

We all know the power of email marketing (44% of email recipients made at least one purchase last year based on a promotional email). By adding Video to an Email can increase open rates by 20% and increase click through rates 2-3X.

This is incredible.

When you think about the return on email marketing being 4,300% (according to the Direct Marketing Association) add to that the power of Video and you are creating an unstoppable marketing machine for your business to connect and unite you with your key audience.

And that’s what it’s all about…connecting, communicating, selling, growing.

2. What is the number one way to plan for campaign virality?

video marketing strategy

This is really the name for a whole other blog post! But the short answer is: you guessed it – Video!

And, before you get all worked up thinking you need a GIGANTIC budget! 

You’re wrong!

And this is where the opportunity is. But I’ll cover this in more detail shortly.

Old Spice nailed virality with their “The Man Your Man Could Smell Like” campaign that is currently sitting at 52,252,602 views – and continues to grow even though the original campaign is 5 years old.

This success spawned a series of Old Spice viral videos that led to a brand that was seen as old and out-dated very quickly being seen as new and fun and interesting.

The Old Spice videos continue to get millions of views, with their latest campaign, featuring a new Old Spice man at almost 2 million views (after 2 weeks).  

Watch it here…

3. How can I increase my conversion rates by 80% (& do it ALL on a budget)?

video marketing strategy

Once you have an awesome email marketing campaign (that your subscribers are actually reading) you can direct them to a landing page where you can showcase another, more targeted video.

Why have a video on a landing page? says that conversion rates on landing pages with video increase by up to 80%.

More conversions = more revenue = a BIG grin on your face.

Of course, it’s a simple system with a more complex delivery, there are scripts to write, lighting to get right, tools to use to ensure high production quality and your personal presentation… just to name a few.

Video is not for the feint-hearted, but it is for the business owners who can see the value in undisputed facts! Video connects. Video converts. Video generates revenue.

If you’re willing to jump into Video marketing, but you’re struggling to write a script that converts or you’re not sure where to start with a landing page that contains a sales Video, I’ll be sharing some trade secrets with you in the coming days.

You’ll be able to learn how certain landing pages for some of my online courses have gone on to generate 6-figure sales (and so could yours).

Make sure you opt in for your free 300 page marketing book so you get the updates as soon as they go live.


4. Can I Ignore Video Marketing in 2016?

video marketing strategy

Sometimes taking a chance pays off – BIG.

Stepping outside of your comfort zone, letting go of the fears and reservations about people ‘seeing’ you, embracing being able to connect with your tribe in a more visual way and putting your best foot (or face) forward can result in massive exposure, engagement and entertaining storytelling.

Any fears you may have on appearing on camera quickly wash away when you have the tools and strategies to support you in this endeavour.

It’s simply a lack of education on how to do it cost effective that is the stumbling block – nothing else.

Video provides a perfect vehicle to showcase something different and more connected, with which your audience can really resonate.

Late in 2015 I produced a video entitled “Who Am I”  – and it was all about questioning entrepreneurs as to who they are becoming, how they are moving forward, their identity, fears, hopes and faith.

It was very different to the videos that I usually produce, which are based around very targeted marketing and publicity strategies.

Watch it here…

This Will Be One of The Most Powerful Videos You'll Watch This...

You'll never be able to look at the world in the same way again.

Posted by Ben Angel on Saturday, December 19, 2015

As of this post, this video has been featured on’s youtube channel and website and thus far has seen over 35,000 views.

Not to mention, I’ve received over 100 comments and personal messages sharing with me how much the video resonated with people and gave them “chills.”

An outcome that means the world to me. You may be watching these video examples thinking;

“I just don’t have the money to film a video of that quality”.

Let me dispel a myth right now – that in order to produce a highly engaging, slick and stylised video you need a huge budget.

Incorrect. You absolutely do not need a massive budget.

The “Who Am I” video, that has created massive traction in our market place and been featured on a highly reputable international entrepreneur media outlet, cost me just $200au. That’s all.

How did I achieve this final result (and continuously achieve with all my video marketing) – well, stay tuned on that one and keep your eyes and ears open, I will share that in the coming weeks.

Make sure you opt in for your free 300 page marketing book so you get the updates as soon as they go live.

Rest assured – it can be done – you DO NOT need thousands of dollars to create a highly engaging video.


5. Is my business positioned to benefit from Facebook’s push for video in 2016?

video marketing strategy

As the lines between entertainment, information, fun, learning and marketing become more blurred, our need for (and slavish devotion) to video has exacerbated to incredible levels.

Facebook is now providing advertisers with a mobile format for Video that resembles more TV than anything else and even major network’s are questioning – “has this started taking away from TV ad spend?”

I think you can workout what that answer is.

The fact that the algorithm which allows Facebook to determine what news shows up in your follower’s newsfeeds, LOVES Video posts is growing evidence that Facebook is coming for YouTube.
In September of 2015, Facebook saw 8 billion average daily video views from 500 million users.

Youtube average daily views? It was estimated at the same – 8 billion average daily views at the end of 2015.

So Facebook is definitely shaking up the Video world (and fast) looking to surpass YouTube as the world’s preferred Video content platform.

If your business is positioned to use video as an advertising platform through Facebook this year, then you are going to be well rewarded well (keeping in mind that creating effective Facebook advertising campaigns have their own skill set attached).

For a moment, I want you to consider the implications for NOT using video as part of your marketing plan.

Sure, you might get away with ignoring the sheer power of this medium for a little while (a short little while) but in the long run, your competitors (who start creating their Video marketing strategy today) are going to surpass you in visibility, connection, community and sales – very fast.

Not to mention, the cost of video ads in Facebook, is a lot less than website click campaigns.

Don’t get me wrong, they each have their place, but you must understand what role they play and why in your marketing campaigns.

Stats don’t lie. Consumer trends don’t lie. Video is here to RULE.

Using Video in your marketing strategy to increase open rate, drive 6-7 figure sales, attract major publicity and grow your subscription base by thousands will help your business stay ahead of the pack.

I’ll be releasing details about a program that I have developed for this exact reason in the coming days.

In the meantime, leave a comment below and let us know how you’d love to use video in your own business to drive new growth.

I check in from time to time and answer questions whenever I can.


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Showing 23 comments
  • Paul

    Hi Ben,
    From what I have read from Bloggs and successful people in the online Industry along with yourself I agree Video must be part of your Marketing campaign.

    I am in the process of getting my data base and email marketing process set up so when that passes the set up and running phase I will introduce video.


    • Ben Angel
      Ben Angel

      Hey Paul, thanks for commenting. 🙂

      What you can also do, is introduce video before you set-up everything else to build buzz around your business, so that when you’re ready to switch everything on, you’ve already created a groundswell of interaction around your brand.

      Otherwise, many tend to turn their marketing on, then go through the process of building up momentum, thereby delaying income.

      Some food for thought. Glad to hear it’s all in process.


  • Jazmin

    Yes, yes, yes! I’ve been waiting for something like this. Can’t wait for more! Sign me up!

    • Ben Angel
      Ben Angel

      lol awesome Jazmin. Stay tuned. 🙂

  • George

    Wow.. great read as always Ben!

    Some really eye opening stats in there. Has made me think much more about how I’m marketing my services and how I can better be seen online

    Better start working on becoming a star like you Ben!

    • Ben Angel
      Ben Angel

      Thanks so much George!

      The stats definitely make it compelling to look further into it if you haven’t already.

  • Melissa

    Hey Ben! Thanks so much for the post. We’ve been researching video lately. Definitely noticing how many popping up in the Facebook newsfeed these days. FYI, loved your “who am I” video. It gave me chills! 🙂

    • Ben Angel
      Ben Angel

      Thanks Melissa! Glad to hear you’ve been researching it. We’ve been using it for years now, makes all the difference in the world when connecting to your audience. Thanks re. the “who am I” video, that means a lot to me. A personally challenging video to film to say the least. But the response has made it all worthwhile.

  • Mat

    Question, how do you see real estate agents using it?

    • Ben Angel
      Ben Angel

      Hey Mat, awesome question. There’s a myriad of options here, including doing a video marketing mix, including the likes of;

      * Property walk throughs
      * Video showing the local amenities / pool / cafe / schools etc. whatever’s relevant for that area
      * A short video introducing the agency, but come at it from what the customers looking for, i.e. the problem with most agencies is x, that is why we focus on x, y and z. (i.e. overcome the common objections, getting ripped off, can’t trust them etc. The list goes on. Great opportunity to build trust.
      * Educational content around how to stage a home for sale and get the best price, that way they

      And, that’s just a start. The next phase in getting eyeballs! 😉

  • Liam

    Hey Ben, some great points you make there… as always.
    As a relatively new start up business I’m still not sure exactly how to include video in what I do & have no idea how I could create a video like yours. You say that you don’t need a big budget to make stuff go viral, but I have no idea where to even start and feel like I could waste money just thinking about it.
    Have you got any tips for someone like me who has no idea where to start but knows that they need to do something?

    • Ben Angel
      Ben Angel

      Hey Liam,

      Glad to see you’re working through the idea methodically.

      I’ll cover this more in upcoming posts, however, to get started the first step you need to take is to assess what are the top 3 problems your customers face, from there, ask yourself what kind of content could you produce that will help them with these challenges, thereby asserting your credibility within your niche and as a startup.

      I would then use this video in an auto-responder email campaign so that everyone who opt-ins to your website will then be exposed to these videos, that build trust, and lend credibility to your new product / service.

      Look outside of your industry for inspiration. Jump on Youtube and see what others are doing.

      You’ll come up with out of the box ideas that your competitors will never think of.

      Re. a budget for video, stay tuned, I’ll be releasing a new program shortly on how to produce video’s cost effectively.

      Understand however, that 100% of my income is derived by the use of video. The investment is well worth it!

      Hope this helps. 🙂


  • Mari Smith

    Thanks heaps for the mention, Ben!! You rock! 🙂

    • Ben Angel
      Ben Angel

      My absolute pleasure Mari. If I can ever support you with anything. Shout out. Love your work. 🙂

  • Debra

    I’ve known about Facebooks drive to promote more video and that video ads are cheaper since last year and I plan to have videos in my email campaigns for a new sales funnel but you’ve convinced me to just start now and post more video to boost posts and build hype. Great article thanks Ben!

    • Ben Angel
      Ben Angel

      That’s great news Deb. It’s well worth it. We use a combo of others videos as well as our own for branding and driving direct sales. You may like to check out our recent program to help you get started – Stay in touch, I’d love to know how you get on. 🙂 Ben

  • Leon

    Great article, how do I opt in for the free book?

  • Joe Trevors

    I could not agree more, Ben!

    I’ve recently been marketing as much through video, as is possible, and am likewise encouraged to be always working to take our video ‘to the next level’.


  • Victoria Marshall

    Ben this is a great piece and I am about to start my own lifestyle blog alongside a seperate venture of a new women’s activewear brand.

    I am curious how would you recommend vlog or blog initially or a mixture

    • Ben Angel
      Ben Angel

      Hey Victoria, thanks for your comment. Sounds like exciting times for your business. Re. the mixture, I’d be leaning towards 70% blog & 30% video at the moment for you, reason why, I’d be blogging about trends and including your activewear / brand names in those blogs for SEO purposes. I would have a very strong focus on “direct sales videos” to sell a particular garment on a landing page that sits by itself, i.e. one call to action only. I worked with a client a few years back in which we had her film a video with a couple of models to demonstrate the dress, it was an expensive dress which is why it needed a bit of extra explaining. It smashed the sales targets.

  • Tara

    Great stuff. Thanks for the thought-leadership & sharing. Can you provide sources for the first 6 digital stats?

    • Ben Angel
      Ben Angel

      Hey Tara, it’s our pleasure. Re. the stats, if you click on the stats themselves, that should give you the link to the sources. 😉 Ben

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