The Press Release Format you use can help you crush it in the media, or get looked past and thrown in the digital dust pile that is a journalists, producers or editors junk box. Ouch!

The secret is to format your press release in a very specific way and allow your news story and pitch to unfold in a way that instantly captures their attention and keep their eyeballs glued to the screen.

And, as with everything, there’s a distinct formula in which you need to write your press release, a formula that I’ve used for over 10 years that’s proven to work, not only in my own business but in countless others internationally as well.

A formula that’s helped me to get featured on major TV, to countless business magazines, newspapers and even style magazines such as GQ Mens Magazine, right through to getting quoted in Marie Claire discussing Kim Kardashians Instagram marketing strategies. The media list is endless.

And, to help you get your media career kicked off in the right direction… or to help you get publicity around a product launch, event or service that’s shaping the lives of those that touch it, I’ve included today a couple of incredible resources (even if I do say myself) that will instantly put you on the path to success.

This is where I click my fingers and with attitude say; “you’re welcome!” Isn’t that what the kids are doing these days!!!

Click below to download your press release format / template;

Now that you have a press release format you can immediately use, there’s a few things you need to know to ensure it will help you secure major coverage. The press release is simply one element of a muti step process.


Research the media you wish to approach and identify the styles of stories, articles or reports they feature. Write it with them in mind. Do their work and you’ll significantly increase your chances of getting featured. A simple yet powerful tip that I’ve employed for years to get publicity is, write one of their recent stories out word for word so you get an in-depth look at how they structure their features. Speaking their language, using their structure will immediately grab their attention over writing a press release that’s written for the masses.


This is where many fail to get publicity. They create an incredible press release with a fantastic angle and format, then fail to get it in front of the right people. Yes you can post your press release on your blog, send it out to clients or send it to a few contacts in the media, however you need to get it in front of as many of the ‘right’ media contacts as possible.

What do I mean?

I mean producers, journalists and editors that are actively seeking for a story like yours to feature because they ’need’ new content and they need it fast.

Don’t send your press release to every Tom, Dick or Harriet, that’s a scattergun approach that will land you with more misses than hits and erode your reputation in their eyes because you’re totally off the mark. Respect their time and they’ll respect your release. Understand the media don’t owe you anything.

They have a job to do, a role to play,  they are the gatekeepers of audiences of millions, look after them and they’ll reciprocate, but only when you give them something’s newsworthy to feature that will appease their editors strategic objectives – attracting eyeballs in which they  can generate advertising revenue from because your story drove traffic to their media platform.

This may sound brutal, however it’s the complete and honest truth. Media platforms have been decimated in recent times due to the disruption social media has caused their business models. Their advertising objectives are stronger than ever, understand this and you’ll be one hundred steps ahead of your competition before you even send your press release to the media.

Here’s where you need to get really specific, seek out the right contacts in the right departments.

Don’t send a press release to the business editor when its been designed for the career section of the same paper. Do your research. Your media list will be one of the most powerful elements of your campaign, so work it, keep it up to date and keep in contact with what I call your ‘media hit list’ on a regular basis.  

And then, once you’ve perfected your pitch and press release format, it’s time to pitch it to the media. To do that, you’re going to need to know how to approach them in such a way that’ll instantly grab their attention. You’ll also need their contact details.

That’s where my bestselling online program The Publicity Project comes into play. It’s trusted by thousands of publicists and business owners internationally who have leveraged the strategies and media lists to get featured in the likes of The Huffington Post, CNN, BBC and more. I even include a media list with over 15,000 media contacts for Australia, the U.K and the U.S.

And, if you’re ready to play a bigger game, hit play on the video below to learn more now.

When you’re ready to distribute your press release to editors, producers and journalists internationally, be sure to enrol in my bestselling program The Publicity Project below in which you’ll get access to over 15,000 media contacts for Australia, United States & The United Kingdom!

A $5,000 plus value for only $97, but for a strictly limited time only!

Trusted by thousands of business owners and publicists internationally, hit play to learn more now or click here to get started immediately.

And, on a final note, have fun with your press release format. Get creative, add a video snippet in it when posting it to your blog especially if you’re seeking TV coverage. The producers will want to see what you look like on camera and how you’ll come across to their audience. Don’t underestimate this.

We had one of our Publicity Project members secure a major sponsorship deal because she started using their product and filming regular videos. The opportunities for coverage are countless and they don’t always come from where you expect them too.

The more creative you are the more you’ll stand out from the competition and the greater likelihood we’ll see you featured in your target publication, TV show, radio segment, newspaper or magazine.

Good luck and I can’t wait to see you in the media shortly!

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