3 Reasons Why Not to Be a Tightwad With Your Website
I see it all the time: business owners who are building their own websites and trying to do them on the cheap.
Why? Are they cheapskates? I can see clearly that they aren’t web designers.
Why do they skimp on such an important piece of branding and online real estate?
There are lots of open source frameworks and site builders out there which are tempting to use and they can produce some very attractive sites, but how do you know they will do what you want them to?
It doesn’t take long before these business owners realise they’ve made a mistake by ignoring the years of expertise that specialist web designers bring with them.
In his book “Outliers” Malcolm Gladwell said that it takes 10,000 hours of practice to really master a skill. That’s years of work, practice and study that you have to put in before you can call yourself an expert or say you know what you’re doing.
I know that some people argue with his figures but the point is still valid. You can’t just decide to build a website and be great at it. So why do it at all if you’re not going to do a great job?
If you think it won’t matter, read my three key reasons for not being a tightwad with your website:
Reason #1: It will cost you hundreds of thousands in lost sales.
So you save a few hundred by building your own site? Good on you, Loser. Yes, I can call you that because you’ve probably cost yourself hundreds or thousands in lost sales. There is an art to building a site. You can’t just whack a buy now button down wherever you like. Visitors to your site aren’t going to hang around while those pretty images load. Yes, there’s a technique to making them load quickly. Did you know that?
Reason #2: Stick to what you’re good at.
If you are good at something, that’s what you should be doing. If not, leave it to someone who is. Instead of spending all those wasted hours trying to save a few dollars, you could have been doing the work you are good at and making money. Think about it. How much could you have earned in the hours you wasted on your site? I’ll bet it was more than you needed to pay a designer to do your site for you.
Reason #3: It takes a specialist to be able to understand all of the online statistics associated with online marketing.
Unless you’ve been building websites for a long time you really don’t know what to be looking for. I recommend reading the book “Landing Page Optimization” by Tim Ash so you get the full picture of what you need to know.
A good web developer should ask you what your business plan is first and foremost and look at how the design will help you achieve it.
After a couple of months of testing they should be able to give you an estimate of how much you need to spend on Google Adwords, Facebook advertising and so on, and what return on investment you should be expecting.
Can you do all that?
To put it simply, being a tightwad with your site will mean that you make next to nothing in sales and probably set yourself back by years. Your website is an investment worth every cent especially when you find the right developer.
If you’re thinking about building your own site, stop it right now.
As Molly says, do yourself a favour and invest in a quality site for your business. It will pay for itself in no time.